Gap does a few things really well, one of them being their affordable lingerie. I am obsessed with their Breathe underwear which is super soft, comfy, sophisticatedly simple- perfect for everyday. Not only do they feel great on, but they launder well too. With an in-store (vs online) offer of 4 for $28 it's hard to not to buy them. On par with simplicity and comfort, I am also a huge fan of Gap's bras. If you don't require an underwire, the selection below are super comfy and shape enhancing!